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Strong Pilates says it is targeting 20 new UK studios in 2027, after opening seven this year and reaching 15 locations. Nine Elms is confirmed for early 2027; other named areas remain under consideration or planned, and the company has not listed 20 confirmed sites.
Strong Pilates is targeting 20 new UK studios in 2027, the Australian-born fitness franchise said, setting an expansion goal after opening seven UK locations so far in 2026. The company’s network now stands at 15 UK studios, up from eight at the end of 2025, though only one site in its current pipeline—the London neighbourhood of Nine Elms—has a stated opening timeframe.
Recent openings include Brighton, Hackney and Kingston. Strong Pilates also plans additional studios in Maidenhead and Harpenden in the coming months, according to Athletech News. Those projects are described as planned, while the company has confirmed that its Nine Elms location is scheduled for early 2027.
Franchisees are exploring possible sites in West Hampstead, St Albans, White City and Richmond. The company has not said that those locations are secured or provided opening dates for them. Its 20-studio figure is a target, not a list of confirmed openings.
Strong Pilates offers 45-minute, low-impact classes combining Pilates-inspired resistance work, strength training and cardio. Sessions use the company’s Rowformer and Bikeformer machines. The UK push is part of a wider international expansion: the company says it opened 40 studios worldwide in 2026 and has 130 operating locations across 15 countries.
A Larger UK Franchise Footprint
A 20-studio target would represent a substantial next step for a UK network that has grown from eight locations at the end of 2025 to 15 in 2026. The plan could bring the franchise into more communities beyond its current locations, with London, the South East and other major UK cities identified by co-founder Michael Ramsey as areas of focus.
For prospective customers, the expansion could increase access to the company’s combined Pilates, strength and cardio format. For franchisees and landlords, it signals that Strong Pilates is seeking more UK sites. However, the scale of the announced target should be distinguished from secured openings: most locations named in the report are still planned or being explored.
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From Eight UK Studios to 15
The franchise has described its growth from eight UK studios in 2025 to 15 in 2026 as evidence of demand. Ramsey said the company intends to take the format to more communities across London, the South East and other major cities. The report does not provide UK sales, membership or occupancy figures to quantify consumer demand independently.
Internationally, Strong Pilates says it has 130 operating studios in 15 countries and more than 330 locations operating or in development. It expects to exceed 150 open studios by January 2027. The company also reported more than $75 million in net revenue over the past 12 months; the source does not specify the exact period covered by that figure.
““Growing from eight studios in 2025 to 15 today shows the appetite is there, and 2027 is about bringing the format to more communities across London, the South East and other major U.K. cities.””
— Michael Ramsey, Strong Pilates co-founder
Most 2027 Sites Remain Unconfirmed
The company has announced an ambition to open 20 UK studios, but the report does not identify 20 secured sites, give a detailed opening schedule or clarify whether every targeted studio is expected to open during calendar year 2027. Nine Elms is the only location with a specific 2027 opening window; the other named areas have different and less certain statuses.
It is also unclear how many of the target openings depend on franchise agreements, planning approvals, construction or lease negotiations. Strong Pilates has not disclosed UK-specific investment, staffing or membership forecasts alongside the target, so the anticipated local economic impact cannot yet be assessed from the available information.
Site Plans and Openings to Watch
The next stated UK milestone is the planned early-2027 opening in Nine Elms. Before then, Strong Pilates says it expects further openings in Maidenhead and Harpenden in the coming months. Updates on whether franchisees secure the locations under consideration—and whether the company maintains its 20-studio target—will show how much of the plan is moving from exploration to confirmed development.
The company also expects its global network to pass 150 open locations by January 2027, according to the report. No further dates or country-by-country breakdown for that international goal were provided.
Key Questions
How many UK studios does Strong Pilates plan to open in 2027?
The company is targeting 20 new UK studios in 2027. This is an expansion goal; the report does not say that all 20 sites are secured.
How many Strong Pilates studios are currently open in the UK?
Strong Pilates has 15 UK locations after opening seven so far in 2026, compared with eight at the end of 2025.
Which UK location is confirmed for 2027?
The company has confirmed a studio in Nine Elms, London, for early 2027. Other possible locations, including West Hampstead, St Albans, White City and Richmond, are being explored by franchisees.
What kind of classes does Strong Pilates offer?
Its 45-minute, low-impact workouts combine Pilates-inspired resistance exercises, strength training and cardio, using the company’s Rowformer and Bikeformer machines.
Source: athletechnews.com
