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Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at 60, according to Athletech News. Tributes describe his influence on boutique fitness and coaching, as well as his work with the Parkinson’s community after his diagnosis.
Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at age 60, according to Athletech News. His work helped bring rowing into boutique fitness studios, and colleagues also remembered him for his coaching and advocacy after he was diagnosed with Parkinson’s disease.
Frohlich co-founded Row House in 2014 with his wife, Debra Strougo. Athletech News credits the business with helping turn rowing into a nationwide boutique fitness modality. He also founded EVF Performance CrossFit Upper East Side, where his approach to group training and coaching became part of his reputation in New York’s fitness community.
Frohlich and Strougo also founded Fitizens Holdings, which advised and invested in health, fitness and wellness companies. After his Parkinson’s diagnosis, Frohlich served on the board of Rock Steady Boxing and used his platform to support people affected by the disease and inform care methods, the report said.
Athletech News compiled tributes sent directly to the publication and posted publicly over the preceding week. Those quoted include fitness colleagues, friends and people connected with Parkinson’s advocacy. Frohlich is survived by Strougo, their children Magnus, Carter and Bella, and other relatives, according to the report.
A Wider Reach for Boutique Rowing
Frohlich’s career connected studio fitness, coaching and entrepreneurship. Row House’s development helped make rowing classes available to people outside competitive or traditional rowing settings, while his CrossFit work brought varied participants into group training. The source does not provide membership, revenue or market-share figures, so the scale of his business impact cannot be quantified from the available information.
His Parkinson’s advocacy added a personal dimension to that public work. Ryan Cotton, who said Frohlich joined the Rock Steady Boxing board because of his diagnosis and fitness expertise, recalled his ability to acknowledge difficult realities while remaining optimistic. That testimony points to how Frohlich’s experience informed his advocacy, while leaving the specific care methods or outcomes he influenced unreported.
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From CrossFit to Row House
Athletech News describes Frohlich as a prominent figure in New York’s boutique fitness scene, credited with developing approaches to group fitness and CrossFit training. He founded EVF Performance CrossFit Upper East Side and later co-founded Row House with Strougo in 2014, extending his work into rowing-focused classes.
His business partnership with Strougo continued through Fitizens Holdings, which advised and invested in companies across health, fitness and wellness. The report also notes that Frohlich’s Parkinson’s diagnosis preceded his advocacy and board service with Rock Steady Boxing. It does not give the date of his diagnosis or describe a detailed timeline of his advocacy work.
“He acknowledged the challenges while still choosing to see the possibilities.”
— Ryan Cotton, Rock Steady Boxing board colleague, as quoted by Athletech News
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Details Still Awaiting Confirmation
The source says Frohlich died “last week” but does not identify the exact date, location or cause of death. It also does not provide information about funeral or memorial arrangements. The report offers tributes and biographical details but no statement from the family about those matters.
Although the article credits Frohlich with helping expand boutique rowing and influencing coaching, it includes no independent data measuring the reach of those changes. The available account also does not specify how his Parkinson’s advocacy affected particular care practices or programs.
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Tributes and Family Arrangements
Athletech News said it was presenting tributes collected over the prior week from messages sent to the publication and public social media posts. Further remembrances may follow from people connected with Row House, EVF Performance CrossFit and Rock Steady Boxing. No memorial service or other next event was specified in the source, so readers should look for any family or organization announcements for updates.
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Key Questions
Who was Eric Von Frohlich?
He was a fitness entrepreneur and coach, co-founder of Row House, founder of EVF Performance CrossFit Upper East Side and co-founder of Fitizens Holdings.
How old was Von Frohlich when he died?
He was 60, according to Athletech News. The report says he died last week but does not give an exact date.
What was his connection to Parkinson’s advocacy?
After being diagnosed with Parkinson’s disease, Von Frohlich became an advocate for the Parkinson’s community and served on the board of Rock Steady Boxing, according to the report.
What is known about his family?
The report says he is survived by his wife, Debra Strougo, their children Magnus, Carter and Bella, and other relatives. It does not specify memorial arrangements.
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